Lesson

Distributing electronic toll collection tags for free is the most effective way to encourage individuals to adopt electronic toll collection and increase use of toll roads in Spain.

Analysis of the results of a Spanish driver survey.


November 4, 2017


Background (Show)

Lesson Learned

A survey of drivers revealed several lessons learned about the adoption of electronic toll transponders or tags:
  • Tag ownership is primarily related to trip-related attributes
  • Socioeconomic characteristics have a very minor role in determining ownership of toll tags
  • It is not possible to establish specific socioeconomic market segments to direct policy to increase penetration of electronic toll collection
The most effective way to encourage individuals to adopt electronic toll collection and increase use of toll roads is free distribution of tags/electronic tolling devices.


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Source

Drivers' adoption of electronic payment in the Spanish toll road network

Author: Heras-Molina, Javier, Gomez, Juan, and Vassallo, Jose Manuel

Published By: Transportation

Source Date: November 4, 2017

Lesson Contacts

Lesson Analyst:

Janet Fraser
Noblis
304-848-3924
janet.fraser@noblis.org


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Lesson ID: 2017-00790