Benefit

In Detroit, MI, customer satisfaction went from -30 to +67 after autonomous shuttle was introduced and buyer satisfaction was 100 as measured by Net Promoters Score (NPS).

Driverless shuttle pilot program in Detroit, MI


Detroit,Michigan,United States


Summary Information

Starting in June 2018, May Mobility launched a self-driving shuttle service in downtown Detroit. The company provides six-passenger electric vehicles that transport Bedrock LLC employees to and from a parking garage and their downtown Detroit offices. The vehicles have a top speed of 25 miles per hour and operate along a 1-mile route in the central business district with an attendant on board. The vehicles use lidar, radar and camera sensors to detect and navigate the environment. May Mobility has added radio frequency signals embedded in street lights and signs along the route to provide added safety.


Findings

After delivering 10,000 rides, the company reported its customer satisfaction (of riders) and buyer satisfaction (of the company that pays for the service) as measured by the Net Promoters Score (NPS), an industry standard method of understanding customer satisfaction. A 100 score is the highest possible score. An NPS of +50 is considered excellent and a score of +70 is considered exceptional.

Customer satisfaction
    May Mobility administered an NPS survey before and after autonomous electric shuttles replaced 30-passenger diesel buses. There was a shift in customer satisfaction from -30 to +67 among riders after launch of the autonomous shuttles.

    Qualitative survey data showed the riders reported the following benefits:
    • Convenience: "There is almost always a shuttle at each stop when I arrive."
    • Commute time: "It’s fast and more reliable than the previous shuttle."
    • Comfort: "On time, with very friendly fleet attendant. I love the ride."

Buyer Satisfaction
    The buyer of the service (Bedrock LLC) gave it a 100 NPS, the highest score possible. The buyer cited reliability of service, high quality, consistency and responsiveness as the basis for the high score.

Benefit Comments

No comments posted to date

Comment on this Benefit

To comment on this summary, fill in the information below and click on submit. An asterisk (*) indicates a required field. Your name and email address, if provided, will not be posted, but are to contact you, if needed to clarify your comments.



Source

Tracking May Mobility’s Customer Satisfaction with NPS

Author: Jeremy Mulder

Published By: Medium Corporation

URL: https://medium.com/may-mobility/tracking-may-mobilitys-customer-satisfaction-with-nps-659fdca737d8

Rating

Average User Rating

0 ( ratings)

Rate this Benefit

(click stars to rate)


Goal Areas

Productivity

Typical Deployment Locations

Metropolitan Areas

Keywords

driverless shuttle, low speed shuttle, self-driving cars, autonomous vehicles

Benefit ID: 2019-01350