Benefit

In London, a survey indicated that 30 percent of travelers who used a computerized route planning system and completed a trip, changed routes based on the information provided, another 10 percent decided to use public transport.


9 March 1998
London,England


Summary Information

Routes (Rail, Omnibus, Underground Travel Enquiry System) is a computerized route planning system used by London Transport (LT). Operators respond to customers' queries on transit information. 80 percent of callers made the journey they asked for information about. Of these, 38 percent changed their route based on information received from the operator at LT and 13 percent made a trip that they would not otherwise have made by public transport. This 13 percent generated an estimated 1.3 million pounds sterling of additional revenue for bus companies, 1.2 million for the underground, and 1 million for the railways. Societal benefits could be as high as 11 million.

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Source

Survey Finds London Transit Info Changes Behavior, Creates Revenue

Published By: Inside ITS

Source Date: 9 March 1998

Other Reference Number: page 8


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Goal Areas

Productivity

Typical Deployment Locations

Metropolitan Areas

Keywords

None defined

Benefit ID: 2000-00060