Utilize organizational assets and competencies effectively; do not underestimate the need and efforts for building internal consensus and cultural change when implementing a new parking management system.

San Francisco Municipal Transportation Agency's experience in implementing advanced parking management (Interim Results).

August 2011
San Francisco,California,United States

Background (Show)

Lesson Learned

The SFpark pilot project of the San Francisco Municipal Transportation Agency (SFMTA) uses a demand-based approach to adjusting parking rates at metered parking spaces in the SFpark pilot areas and at SFpark garages. SFpark's combination of time-of-day demand-responsive pricing and off-peak discounts at garages is expected to reduce circling and double-parking, as well as influence when and how people choose to travel. Lessons learned from the SFpark institutional issues are presented below.
  • Recognize that agency structure facilitates parking technology implementation. The fact that the SFMTA manages on street parking, the city's parking garages and lots, and parking enforcement allowed the SFMTA to focus more resources on project delivery instead of interagency coordination and communication. In some cities, various parking functions are managed by separate agencies, which may pose significant challenges.
  • Utilize organizational assets and competencies effectively. The SFMTA Meter Shop was critical. SFpark was only possible because of the Meter Shop's strong support of the program. One foundation for the SFpark pilot project was the Meter Shop's existing meter data and configuration management system. Without it, the SFpark project team likely would have had to undertake that separate, and sizeable, development effort. The existing system also meant that the Meter Shop was already accustomed to using information systems to manage meters and could help guide the SFpark development team.
  • Do not underestimate the need and efforts for building internal consensus and cultural change. Even with the SFMTA's advantageous organizational authority and oversight, building internal consensus and cooperation for SFpark's significant policy, organizational, and technological changes required significant time and effort.
An agency's institutional capacity such as organizational structure, assets, consensus building, and culture will influence the deployment of an advanced parking management system, which, if successful, helps achieve goals of reducing traffic congestion and vehicular greenhouse gas emissions. To the extent that SFpark successfully manages parking supply and demand, and reduces congestion and emissions, the project is also relevant to other cities because it is easily replicable. SFpark is expected to improve traffic flow, reduce congestion and greenhouse gas emissions, increase safety for all road users, and enhance quality of life.

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SFpark: Putting Theory Into Practice - Post-launch implementation summary and Lessons learned

Published By: San Francisco Municipal Transportation Agency

Source Date: August 2011

URL: http://sfpark.org/wp-content/uploads/2011/09/sfpark_aug2011projsummary_web-2.pdf

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Lesson ID: 2012-00625