Make use of the National ITS Architecture's Market Packages and associate them with identified needs to streamline the decision-making process for regional ITS plans.

National experience using Market Packages to create regional ITS plans.

Arizona,United States; Caltrans District 5 (San Luis Obispo),California,United States; Jackson County,Oregon,United States; Siskiyou County,California,United States; Colorado,United States; Kansas,United States; Minnesota,United States; Montana,United States; Nebraska,United States; New Mexico,United States; New York,United States; Oregon,United States; Washington,United States

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Lesson Learned

Make use of the National ITS Architecture's "Market Packages" and associate them with identified needs to streamline the decision-making process for regional ITS plans
    The first activity within identifying and screening market packages to create the ITS concept plan is to develop performance criteria or measures-of-effectiveness (MOEs). These are used to assess system performance criteria and evaluate the potential value and feasibility of Market Packages under consideration. It is important that these MOEs are practical in nature and easily quantifiable to allow for subsequent evaluation.
    Planners should make use of the National ITS Architecture's "Market Packages" in order to minimize the work effort and streamline the decision-making process. Stakeholders can screen the Market Packages through a series of assessments and analyses as follows:
    • Environmental Scan: Analyze what Regions/States with similar characteristics selected
    • SWOT Analysis: Consider the Regions'/States' strengths, weaknesses, opportunities, and threats to deploying ITS
    • Goals Mapping: Analyze each Market Package to determine its ability to meet the identified Region-/Statewide transportation goals, objectives, and problems

    By documenting the results of the screening process, a clear association between Market Packages and the identified needs/problems can be developed. It is important that these associations are recognized early in the concept development process so that ITS Project ideas can be carried forward into the systems development and implementation stages. Planners can then distribute the selected Market Packages by location (e.g., Statewide, Region-wide, Corridor-wide, County-specific, Local, etc.) and prioritize them by short-, medium-, and long-term implementation time frames.
    These actions can increase the efficiency of the planning process.

Lesson Comments

"Thank you for posting this. You can link environment scan with SWOT to create a powerful set of data upon which to base decisions. For example use the environmental scan tool PEST to provide data for the OT of swOT, and PRIMO-F for looking at SW or the internal factors. Combining these two tools is a powerful way to both collect data and use one to lever the other See the following for examples: http://rapidbi.com/management/primo-f-business-development-model/ http://rapidbi.com/management/swotanalysis/"

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Best Practices of Rural and Statewide ITS Strategic Planning

Author: Charles Dankocsik, Mohsen Zarean, David Register, Karen Timpone

Published By: U.S. Department of Transportation, ITS Joint Program Office

Source Date: 7/1/2002

EDL Number: 13608

Other Reference Number: FHWA-OP-02-037

URL: https://rosap.ntl.bts.gov/view/dot/3846

Other Lessons From this Source

Lesson Contacts

Lesson Contact(s):

Mohsen Zarean
Iteris, Inc.

Lesson Analyst:

Jane Lappin
Volpe National Transportation Systems Center


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Lesson ID: 2005-00089