Benefit

In Cologne, Germany, a survey of travelers indicated that workers and commuters traveling a distance of 40 km or more were willing to pay the most for traveler information services, shoppers and commuters traveling a distance of 5 to 10 km were willing to pay the least.


8-12 November 1999
Cologne,Germany


Summary Information

This conference paper evaluated the market potential of traveler information services in the city of Cologne, Germany. The following user information was categorized based on customer questionnaires.

Customer Profile (User Type)
Sample Size
Average Euro/Month Willingness-to-Pay
Commute Distance (No Comment)
3
11.90
Commute Distance (<5 km)
5
10.10
Commute Distance (5-10 km)
11
8.35
Commute Distance (20-40 km)
23
10.43
Commute Distance (>40 km)
14
13.85
Travel Purpose (Job)
59
10.43
Travel Purpose (Leisure)
40
8.80
Travel Purpose (Shopping)
26
7.17
Gender (Male)
62
10.68
Gender (Female)
20
7.78
Age (18<25 years)
8
11.48
Age (25<60 years)
65
9.38
Age (>60 years)
9
12.90
Job Position (Not Employed)
7
6.02
Job Position (In Training)
8
7.81
Job Position (Workers)
0
N/A
Job Position (Employees)
45
9.86
Job Position (Officials)
2
12.76
Job Position (More Independently)
18
11.54


The conference paper did not include specific methodologies or survey dates; however, references (dated 1999) were provided.

Notes:
Table information accepted from author calculations

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Source

Evaluation of Stadtinfo Cologne - Methodological and Empirical Approach for an overall economic assessment of traffic information services

Author: Baum, H.

Published By: Paper presented at the 6th World Congress Conference on ITS. Toronto, Canada

Source Date: 8-12 November 1999


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Typical Deployment Locations

Metropolitan Areas, Statewide

Keywords

None defined

Benefit ID: 2001-00187